Last Updated on October 15, 2018

Google is making many strides as algorithm updates for the past 5 weeks and the latest came on October 4.

Most of these updates have been smaller ones only major been the August 1, 2018 update. On October 4 there were chatters on a new Google algorithm update which was picked by many automated tools. This update can be a tweak to the Google Birthday Update that was released on September 27th. This is the latest SEO development as far as Google is concerned albeit a small one.

Old Google Ads Interface Shutting Down

Remember the old Google Ad Interface?

It will not exist anymore from October 18, 2018, as Google has decided to shut down the old interface and only offer new Google Ads interface to manage Google Ads that were formerly called AdWords. Google also shared the message on Twitter on October 4, saying, “Starting on October 4, 2018, the new Google Ads will become the exclusive way to manage your account, and access to the previous experience will no longer be available.”

But some of the advertisers received mail from Google saying October 18, 2018, will be the last date. Here’s a snap of the email that advertisers are receiving. It clearly says, “Starting on October 18, 2018, the new Google Ads will become the exclusive way to manage your account, and access to the previous experience will no longer be available.”

t-google-ads-october-18-cutoff-1538738208This might be confusing for some advertisers.

Search Console Stats now in Google Search Results

Google is showing the search console stats right in the search results if you are searching as a verified user and your site comes up in the search results. The new dashboard has shown three metrics-clicks, impression and average position data for the past 7 days.

It is a nice addition to the search results as it allows to view your ranking website’s stats in the search results directly.